La Verde — Outreach Pipeline

✅ TCEQ enrichment complete. 1,292 unbranded TX gas stations matched to legal owner records — 684 with verified email, 1,291 with phone number. Hunter.io API connected (50 credits). Texas Comptroller franchise data checked (64 NAICS 447 records pulled).

🗺️ Open Interactive Map & Full Lead Database → 1,292 pins · searchable table · grade + market filters

Build Progress

Overall Progress3 of 5 phases complete

✅ Phase 1 — Database

✅ Phase 2 — Data Pipeline

✅ Phase 3 — Enrichment (TCEQ + Hunter)

📞 Phase 4 — Discovery Calls (50 leads)

⏳ Phase 5 — Email Campaign (684 leads)

📞 Strategic recommendation: Before mass email, run 50 discovery calls to learn what resonates. Filter non-owner inboxes. Build a 3-email warm-up sequence. See the Pre-Launch Strategy tab for the full plan.

Lead Database

4,891

Total Leads

Unbranded TX stations

684

Grade A — Email

Verified, ready to send

608

Grade B — Phone

Call-ready leads

1,311

Owner Names

Legal registrants

1,291

With Phone

Direct line

Hot Leads

Form submitted

Enrichment Progress

Grade A — Email + Name (TCEQ)684 / 4,891 (14%)

Grade B — Phone only608 / 4,891 (12%)

Hunter.io credits remaining48 / 50

Data Sources

Source	Records	What It Added	Status
OpenStreetMap	2,964	Station locations across all TX Hispanic ZIPs	✅ Done
ArcGIS / SafeGraph	1,927	Commercial-grade data for Houston + Dallas	✅ Done
TCEQ PST Records	1,292 matched	Legal owner name, phone, email from state UST filings	✅ Done
Hunter.io API	48 credits left	Email finder for leads with business domains	✅ Connected
TX Comptroller (NAICS 447)	64 records	Franchise tax filers — small supplement	✅ Checked
TABC License Data	—	Beer/wine permits → c-store confirmation	⏳ No bulk API
Texas Lottery Retailers	—	Lottery license → operator name confirmation	⏳ No bulk API
SendGrid / Email Outreach	—	Sends personalized emails to all 684 Grade A leads	🔒 Needs DNS

Top Markets

City	Total Stations	With Email	With Phone
Houston	579	135	314
Dallas	128	48	93
Fort Worth	111	43	76
Arlington	42	27	34
Pasadena	46	19	32
Irving	32	14	22
Baytown	29	13	21
Denton	21	13	18
+ all other TX cities	3,903	415	981

📞 Pre-launch strategy: One week of 50 discovery calls before the mass email campaign. Not a sales call — a learning call. The answers will reshape the email, landing page, and form.

Phase 4 — Discovery Calls (Week 1)

Step	Action	Goal	Status
1	Filter non-owner emails	Remove licensing@, permits@, admin@, info@ — these don't reach decision makers	⏳ To do
2	Phone-verify top 100 leads	Confirm owner names before calling. 15 min of work, saves 5 hours of wasted calls.	⏳ To do
3	Run 50 discovery calls	5-min conversations: "What do you know about La Verde? What's your biggest concern about rebranding?"	⏳ To do
4	Document objections + language	What words do they use? What kills the deal? What excites them?	⏳ To do
5	Rewrite email + landing page	Use their words, address their fears, lead with what actually resonates	⏳ To do

Phase 5 — 3-Email Warm-Up Sequence (Week 2+)

🔄 Why 3 emails instead of 1: A single cold ask to 684 strangers gets 1–2% conversion. A 3-email sequence that builds trust first can 3× that rate.

Email	Subject / Purpose	CTA	Timing
Email 1	Introduce La Verde — who we are, why Texas, why now. No ask.	"Learn more" → brand page	Day 1
Email 2	Real operator story — photos of a rebranded station, before/after, what the owner said.	"See the transformation"	Day 4
Email 3	Personal offer — "Carlos, here's what La Verde would invest in your station." ROI number in subject line.	"See My Offer" → Module C	Day 8

Discovery Call Script (Template)

Opening: "Hi [Name], I'm calling from La Verde — we're a fuel brand doing research on what independent station owners in Texas care about most when it comes to branding. Do you have 5 minutes?"

Question 1: "Have you heard of La Verde before?"
Question 2: "What would make you consider adding a brand to your station?"
Question 3: "What's your biggest concern about rebranding?"
Question 4: "What would the perfect offer look like?"

Close: "Thank you — we'll follow up by email with what we offer. Would that be okay?"

Expected Funnel Impact

Metric	Without Strategy	With Strategy
Emails opened	~116 / 684 (17%)	~175 / 684 (25%)
Clicked CTA	~14 (12% of opens)	~53 (30% of opens)
Completed form	3–4 (25% of clicks)	13–16 (30% of clicks)
Hot leads generated	3–4	13–16

✅ 684 Grade A leads with verified email addresses from TCEQ state records.

⚠️ Before sending: Filter out non-owner inboxes — licensing@, permits@, admin@, info@ addresses go to corporate departments, not decision makers. Flagged below where detected.

Sample Validated Leads — Ready for Outreach

Speed Stop — Channelview, TX